NEWS & PR

Kasp - Turning the Padlock Market on its Head

13 November 2006

Kasp is a new range of quality security products from Carl Kammerling International. CK’s 40 years experience within the security industry was put to good use during the development of Kasp and the result is a range of quality products at competitive prices backed by striking and informative packaging.

The padlock market has been stagnant in recent years, however, Carl Kammerling International are intent on creating a real stir and demand in the market.

Since the launch earlier this year, Kasp has been backed by a £500,000 national TV campaign, the biggest ever marketing drive in the UK padlock market.

Kasp locks are strong – very strong – and this is proven in a test of strength and nerve demonstrated in an outstanding new commercial which has been seen by an estimated 14 million adults. More TV appearances are planned for 2007 to further consolidate Kasp brand recognition and sustain demand.

To maximise sales potential, the Kasp range is supported by strong POS and merchandising solutions featuring the iconic image of the Kasp “test of strength” which is available to all THS Members.